Cooper Tire Europe supports Arsenal’s ‘Premier League Kicks’

Thursday 28 August 2014

Cooper Tire Europe, the Official Tyre of Arsenal Football Club, was delighted to welcome 10 youngsters from Arsenal’s ‘Premier League Kicks’ programme as guests to the Arsenal versus Besiktas Champions League game at Emirates Stadium, on Wednesday 27 August.

The Premier League Kicks team represented Arsenal in an Under 16s tournament against Millwall and Green Island FC, from Belfast, on 2 August in Bellingham, south east London, where the Arsenal boys put in some fine performances to claim victory.

Arsenal in the Community runs the Premier League Kicks initiative in Camden, Islington, Westminster and Hackney over six different sites, six days a week. One of the main aims of ‘Kicks’ is to encourage volunteering and create routes into education, training and employment.

‘Kicks’ is targeted at young people living in communities where they are considered to be more vulnerable to crime either as victims or potential offenders.
A key objective is to break down barriers between the police and young people and reduce crime and anti-social behaviour in the targeted areas. ‘Kicks’ proactively identifies project locations and has seen some positive results including pathways to employment and driving down anti-social behaviour in the local community.

Cooper Tire Europe’s partnership with Arsenal Football Club began just ahead of the 2014/15 Barclays Premier League season. This exclusive sponsorship designates the Cooper brand as the first ‘Official Tyre of Arsenal Football Club’ for Europe, Russia, Middle East, South Africa and selected North African countries.
Driven by uncompromised success and unrelenting in their quest for the highest quality performance, both Cooper Tire Europe and Arsenal Football Club share important core values, while also possessing an established European presence.

Marketing Communications Manager for Cooper Tire Europe Sarah McRoberts said, “The partnership with Arsenal Football Club that Cooper Tire Europe has embarked upon this year is very exciting and we want to support the Club’s official charity – the Arsenal Foundation – whenever possible. Cooper Tire Europe is proud to have an association with such a worthwhile and rewarding initiative as Premier League Kicks and we hope our special guests from ‘Kicks’ enjoyed the Champions League match.”
For more information on Arsenal in the Community, go to For more information on Cooper Tires, visit